• Fitness Trackers Aren’t Magic

    Study Confirms All Suspicions: Fitness Trackers Aren't Magic Bullets

    Wearables are neat, but they can’t do the work for you. A recent study confirms what we’ve been saying: These devices are great for facilitating change but not so much for driving said change.

    The Journal of the American Medical Association study concludes:

    Although wearable devices have the potential to facilitate health behavior change, this change might not be driven by these devices alone. Instead, the successful use and potential health benefits related to these devices depend more on the design of the engagement strategies than on the features of their technology. Ultimately, it is the engagement strategies—the combinations of individual encouragement, social competition and collaboration, and effective feedback loops—that connect with human behavior.

    If you want to be successful with wearables, make sure that you also understand the factors behind creating fitness transformations.

    Wearable Devices as Facilitators, Not Drivers, of Health Behavior Change | The Journal of the American Medical Association

    Photo by Intel Free Press via http://goo.gl/ZF7q6b

    The personal trainer has the role to add balance and guidance to the equation, combining data with hands-on experience and motivational techniques, all to get you there in an efficient, sustainable and pleasant way.

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